New football trading platform Footstock has announced their UK launch ahead of the start of the Premier League season 2020/2021 this weekend (Saturday 12 September).
Footstock revealed ‘trading first’ as it unveiled a ‘£100K freeroll contest’ which will be open to all EPL fans registered with their player trading platform.
The freeroll contest will run over the course of EPL’s 2020/21 campaign, enabling Foodstock players to take on the trading skills of each other as they compete to gain a share of the £100k pot, with a variety of cash prizes available.
Cologne-based Footstock aims to combine player trading components with common dynamics of fantasy football, broadening the reach and interaction of football trading to broader audience.
A number of publicity and PR activation campaigns have sponsored Footstock ‘s UK launch ahead of the new season as they seek to improve their UK presence and customer base.
Targeting EPL fans, Footstock has booked 200 advertisements to be broadcast over a six-week radio network of talkSPORT, with advertisements spoken by ex-player and broadcaster Chris Kamara, who was recently named the first ambassador of the channel.
Further steps have seen Footstock revamp its mobile app with a range of new features, including a redesigned user interface and a sleeker design, both designed to improve its user experience.
Footstock CMO James Copeland said: “Football fans throughout the country are counting down the days till the new season gets underway and as that day draws closer, we’re incredibly excited to be launching a number of new product and marketing initiatives.
“Our new £100k free-to-enter fantasy contest is a great addition to the platform and we’re hoping it goes down really well with our players, particularly as at least 100 different managers will win a prize from the overall pot!
“They will also love the totally new app, which produces an enhanced user experience by offering some fantastic new features as well as an intuitive new design.
“Given talkSPORT’s sizeable audience – and our brand new videos with Kammy – we’re expecting to make a big impact as the new season starts.”