Football Index Improves Responsible Gaming Through beBettor

Through working with the beBettor network, Football Index improved its responsible gaming structures and consumer affordability tests.

BeBettor’s ‘geo-affordability data’ solution will be used by the online stock market for professional football to verify its new and existing players on customer affordability checks, protecting their business against gambling harms.

Updating stakeholders, Football Index said it chose beBettor as its lead company verification tool, offering an integrated and scalable solution that can suit the growth profile of the business year-on-year.

Football Index CEO Adam Cole said: “We’re excited to partner with beBettor in the critical area of responsibility.”

“Their geo-affordability solution will allow us to understand more about our customers earlier. The partnership further strengthens our safer gaming frameworks and illustrates the importance we place on player safety, at the heart of our business.”

Founded in 2016, beBettor provides responsible gambling tools and consumer authentication solutions targeted to igaming and betting businesses that respond to changing industry standards and laws.

BeBettor helps market operators protect productive ‘affordability networks’ with its tools to provide consumers with an accurate ‘single customer view’ of player profiles in their technological mandate.

Harry Cott beBettor CEO, Backing Football Index as a new partner, commented: “The team at Football Index have been brilliant to work with and it’s been exciting to see how our affordability data services compliant and strengthen their responsible gaming frameworks.

“Affordability continues to be the focus of regulators and we are glad to be able to assist Football Index to meet their expanding requirements.”