Fonbet has concluded a long-term contract with Paris Saint-Germain to become the team’s official betting partner in Russia and the Commonwealth of Independent States.
Fonbet would help the Ligue 1 team grow its fan base across the area as part of the deal by providing improved odds for Paris Saint-Germain matches, as well as ‘special promotions’ established in conjunction with the club.
Russian and CIS fans
Alina Yakirevich, Fonbet CMO said: “PSG is one of the strongest French teams and a top European contender. The team gets a lot of support from fans in Russia and the CIS countries.
“I am confident that our partnership will last for a long time and help to consolidate Fonbet’s status as a leading player on the betting market in Russia and the CIS region.”
The Fonbet logo will also feature during PSG home games, as well as on the club’s official website and app, due to exclusive marketing rights.
PSG is the newest high-profile team to sign a contract with Fonbet, which has previously confirmed deals with both AC Milan and Real Madrid.
Marc Armstrong, Paris Saint-Germain’s Director of Sponsorship, added: “We are delighted to welcome Fonbet to our family of regional partners at Paris Saint-Germain. The reputation of our club is growing steadily in Russia and CIS.
“An association with the leader in sports betting in these regions and above all a company that shares the same values seemed obvious. The partnership between the club and Fonbet aims to create a unique football experience for Paris Saint-Germain fans and football lovers in Russia and CIS region.”