Fonbet has partnered with Salavat Yulaev, a Russian ice hockey team, to achieve brand exposure through the team’s “largest advertising contract.”
The Fonbet logo will be prominently displayed on the Ufa teams’ uniforms and throughout the Ufa Arena during the next four years.
Salavat Yulaev Director General Rinat Bashirov commented: “We’re excited to have a long term agreement with Fonbet. To date, it’s one of the largest advertising contracts in the club’s history.
“We liked how our colleagues negotiated, and I’m sure this will have a positive effect on the partnership as well. In fact, everyone will benefit. Salavat Yulaev, Fonbet, and our fans, especially good bettors.”
Kontinental Hockey League
Since 2017, Fonbet has been an official partner of the Kontinental Hockey League, and the company’s partnership with the KHL is the longest in Russian sports and betting history.
The company’s director, Alexander Paramonov, stated: “It was especially important for us to sign an agreement with the Ufa club. There aren’t many places where they love hockey so much and are so devoted to their team as in the capital of Bashkortostan.
“Salavat Yulaev is truly a top-notch team. They play exciting hockey and are loyal to their winning traditions. Ufa fans, who follow their team practically throughout every city of the KHL, deserve our praise as well.
“Together with the club, we’ll put together lots of different events for them, both in their hometown arena and on the club’s social media.”
Fonbet introduced the Assist charity programme as part of its pre-existing cooperation with the KHL, providing RUB 1,000 for every KHL goal scored. The money is subsequently transferred to a specific fund dedicated to the development of children’s sledge hockey.