Fonbet has expanded its sponsorship portfolio by inking a new long-term deal with FC Rubin Kazan.
Fonbet’s emblem will be displayed on the front of the Kazan team jerseys as part of the new arrangement, and corporate branding will be exhibited throughout the team’s home games.
Alexander Paramonov, Director General of Fonbet said: “We’re pleased to welcome the two-time Russian champion to our sponsorship family.
“Under the leadership of Leonid Slutsky, Rubin has made its way back to the European stage and has set its sight on new victories. A brand new feature of the club is its fresh media positioning and excellent social media content.
“Kazan is one of Russia’s main sports and economic centres. It’s very important for our brand to have a presence in such a large region as Tatarstan and in the wide circle of Rubin fans. We wish the team a successful start in the RPL and UEFA Conference League.”
Variety of joint events
Fonbet stated that the new collaboration will include a variety of joint events and offers for FC Rubin Kazan supporters.
The Russian Premier League club is the latest addition to Fonbet’s network of partners, which includes the Russian national team, PFC, CSKA Moscow, Real Madrid, Paris Saint-Germain, and AC Milan.
FC Rubin Kazan’s Commercial Director, Andrey Korablev, added: “Fonbet is one of the key players in the betting market.
“It’s a brand that’s known not only throughout Russia, but all over the world, thanks to its work with top clubs like Milan, Real Madrid and PSG. We are confident that our cooperation will be as long as it is mutually beneficial.”