An update of its safer gambling responsibilities within the Republic of Ireland was announced this morning by Flutter Entertainment.
Flutter announced that it has opted to ban credit card transactions as the operating company of Paddy Power, Ireland’s largest bookmaker (retail and online), and will also enforce a whistle-to-whistle TV advertisement ban for all sports programming.
Ireland’s Gambling Awareness Trust
Furthermore, the company will contribute 1 percent of Net Gaming Revenue (NGR) to help the education and care of problem gambling in Ireland and has set a goal to raise EUR 3 million by 2023. The company had already donated nearly £ 450,000 to Ireland’s Gambling Awareness Trust prior to the announcement.
The decision by Flutter to amend its safer gambling responsibilities falls ahead of the Dáil’s introduction of imminent regulatory changes. A proposed gambling advertisement bill put forward by the Irish Labour Party last week is expected to be amended by the legislature.
Interim Gaming and Lotteries Act
Legislators finally approved the overdue implementation of the ‘interim Gaming and Lotteries Act’ last December, a bill laying the groundwork for a proposed sweeping overhaul of the gambling laws of the nation in 2021.
Conor Grant, Chief Executive Officer of Flutter UK and Ireland said: “We welcome the Irish Government’s commitment to introducing gambling regulation during its lifetime. But gambling operators must act responsibly without being required to do so.”
“We recognise that gambling has undergone a technological transformation over the past two decades. The influence of the smartphone, social media, and on-demand streaming has been profound. We understand that legislating for these developments is complex and may take some time.
“We have decided to introduce several measures, well in advance of the legislation, to enhance the effectiveness of our safer gambling policies in Ireland.”