FlowPlay has raised an extra $65,000 for the American Cancer Society, an achievement that breaks the individual campaign record of the founder of the gaming site.
This follows an important fundraising landmark achieved in the summer, bringing to $315,000 the overall figure collected for the ACS by the group.
Last month the company announced its October in-game fundraising campaign for Vegas World, aimed at continuing to create awareness for the work of the ACS to finance research, patient care and assistance for those affected.
This saw Vegas World players, the flagship social casino of the company, encouraged to go gold’ during the month to donate to the cause, with proceeds from the initiative to assist the ACS in supporting paediatric research and patient care.
Daniel Widner, Vice President of regional distinguished partners. for ACS explained: “The American Cancer Society is so grateful to FlowPlay and Vegas World players for helping fund our lifesaving mission.
“It is a critical time when cancer research funding is at risk which could mean delays in the next cancer breakthrough discovering new and better treatments and cures. Thank you for the tremendous support and helping to ensure this doesn’t happen.”
Throughout the month of October, players inside Vegas World purchased virtual ACS-branded charms in direct support of supporting vital research and patient care for childhood cancer.
This fundraiser is part of the larger corporate giving initiative and continuous funding for the ACS through FlowPlay. The causes sponsored by the company’s campaigns are selected mainly through input from the Vegas World player group and requests.
Derrick Morton, CEO, FlowPlay said: “For many in our Vegas World community, the devastating, life-altering effects of cancer are personal. It is a huge reason why we are so dedicated to supporting the ACS.
“I am always humbled by the stories our players share with us, and the generous support our community continues to show in the fight against cancer. Their participation in these fundraisers gives me hope that our donations will continue to make a meaningful impact for patients and families in need.”
In its holistic approach to supporting science, enhancing patient care and offering trusted information, advice and encouragement for both patients and their families, the funds raised from FlowPlay’s in-game fundraiser will directly support ACS.
Today, we announced our #VegasWorld community raised $65,000 for @AmericanCancer childhood cancer research. There are no words other than thank you – we truly couldn’t have done it without our players.
— FlowPlay (@FlowPlay) November 12, 2020