FlowPlay lauds its “biggest fundraising year to date,” after announcing that its in-game fundraisers for Vegas World raised more than $100,000 in 2019 for the American Cancer Society.
The founder of the gaming platform and its players community continue to grow their support for the cause, raising more than $200,000 over the past three years for the group.
FlowPlay provided a virtual American Cancer Society-branded charm during two in-game fundraising campaigns in the company’s flagship social casino, Vegas World, available for players to buy in support of charitable causes.
Players raised $50,000 for the Path To Recovery campaign in April, which is equivalent to over 6,500 free rides in Washington State for cancer patients.
In the company’s latest campaign, Vegas World users partnered to raise $40,000 during the Reach To Recovery programme of the Breast Cancer Awareness Month for the American Cancer Society, where donations can provide one-on-one assistance from a breast cancer survivor to 400 breast cancer patients and 300 wigs for patients suffering from side effects of treatment.
“FlowPlay and our amazing player community will continue to support the American Cancer Society as it pushes forward in its mission to eliminate cancer,” said Derrick Morton, CEO of FlowPlay.
“The Vegas World community continues to amaze the FlowPlay team with their charitable giving, and FlowPlay plans to create even more opportunities to make an impact in the lives of cancer patients in King County, Washington and across the globe.”
The American Cancer Society is making tremendous strides in its battle, and since 1991, the cancer mortality rate has fallen by 27 percent, leading to nearly 15.5 million cancer survivors alive today and 2.6 million cancer deaths prevented in the United States.
“FlowPlay and Vegas World players have made a tremendous impact thanks to their generous donations in recent years,” said Daniel Widner, distinguished partners vice president, American Cancer Society West Region.
“Through the commitment and support from FlowPlay and the Vegas World community, the American Cancer Society is able to help so many – those facing cancer today, and those who may avoid a diagnosis altogether thanks to education, prevention, early detection and patient programs.”
As we close out 2019, we’re proud of our Vegas World community for helping us donate more than $100,000 to @AmericanCancer! Learn more about how in-game fundraising made a huge impact this year: https://t.co/3EAOPzmeJG
— FlowPlay (@FlowPlay) December 19, 2019