In a deal scheduled to run until 2027, the Florida Lottery has chosen Scientific Games as its main instant games supplier, continuing a more than 30-year scratch-off relationship that has made the lottery one of the most profitable in the world.
The lottery, in collaboration with SG, has spent nine consecutive years tracking instant game retail sales and is currently ranked among the world’s top five lotteries for instant per capita sales (La Fleur’s Almanac).
SG received the highest technical score from the State of Florida for an overall business plan that could produce up to $8.5 billion in funding for the Trust Fund for Educational Excellence during the contract term. It was also picked for its ability to continue driving revenue for the Florida Lottery with high-performance scratch-off players, sophisticated logistics and optimisation of retailers.
The new seven-year deal, which can be expanded to a further seven years by the lottery, provides an enhanced package of unique game content, products and services designed to maximise lottery revenue.
The company will provide its latest generation SciTrak Ultra suite of instant game management software, SCiQ intelligent instant game retail environment, analytics and insights, and continued use of licensed properties such as MONOPOLY and LOTERIA in scratch-off games, brands that are particularly popular with Florida players.
Florida Lottery Secretary Jim Poppell said: “We set out to sign a contract that allows us to continue offering the best games possible at a cost-savings to the state. In collaboration with Scientific Games, the Lottery will continue to offer best-in-class Lottery products, emphasise our responsible gaming initiatives, and maximise revenues in support of Governor DeSantis’ bold vision for education in our state.”
John Schulz, Senior Vice President Lottery Instant Products for SG added: “We are pleased the Florida Lottery chose Scientific Games for our unique ability to grow profits to benefit so many students in the state of Florida. We will continue to provide our world class SGEP services to expertly manage the full life cycle of the lottery’s instant games, as well as the great licensed brands that Florida players love.”