Thursday saw the opening of the Guitar Hotel, the Seminole Hard Rock Hollywood Hotel and Casino’s multi-billion dollar expansion. The Hard Rock holds some of the biggest poker tournaments throughout the year.
The hotel is built on the Hollywood land of the tribe, once housing a trailer park and a few smoke shops. It is the latest step in the Seminole Hard Rock dynasty, including naming rights at the Miami-area venue where the Super Bowl 2020 will be held.
“It really is special,” said Mitchell Cypress, vice chairman of the Seminole tribal council. “The Seminoles now are known throughout the world.”
It is a unique addition to the tourist landscape of South Florida, and unlike any other hotel in the world. It has more than 600 rooms and the guitar strings will be imitated by beams of light at night.
Locally, people stop to take pictures along the roadsides. Travelers on airliners heading to Fort Lauderdale are able to see it.
There is also a refurbished arena for concerts and other activities for the $1.5 billion campaign, beginning with Maroon 5 on Friday and continuing with artists including Sting and Billy Joel. It has a huge swimming pool and lagoon, stores, cafes, and gambling, of course.
Hard Rock International’s Chairman, Jim Allen, remarked the company is already full of guitars, so why not a hotel? “Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying. “Before, we were more of a locals facility. Now, we have the ability to market this internationally.”
Tonight @HardRockHolly puts on the greatest guitar solo the world has ever seen ?? Head over to their page and drop a “?” in the comments to show some love! #GuitarHotel #TheNewHardRock pic.twitter.com/xDrhc3Qfyg
— Seminole Hard Rock (@SHRTampa) October 24, 2019