First Look Games has hailed its recent relationship with High 5 Games as a “major coup,” with the platform adding 40 titles to its partnership network.
The studio will initially offer the aforementioned number of games, where affiliates will be able to download assets such as logos, photos, and videos, as well as crucial information about each game, according to the terms of the agreement.
Significantly increases coverage
High 5 Games’ director of client partner, Lauren Gazneli, said: “This is a great partnership as it significantly increases coverage of our titles among key affiliates, while also allowing players to try free-to-play versions of our slots before going on to play with real money.
“I’d like to thank the First Look Games team for onboarding our titles to the FLG Library and Demo Game Server so quickly and look forward to a long and successful partnership together.”
In addition, High 5 Games has chosen to utilise the First Look Games Demo Game Server. This was introduced last year and allows affiliates to offer free-to-play versions of a provider’s slots while still adhering to UK Gambling Commission rules and regulations.
The DGS features 1account’s age ID verification technology; after successful verification, the user can access the free-to-play game. If the verification fails, customers are instead shown a video of the game.
Co-founder of First Look Games, Tom Galanis said: “I am delighted to welcome High 5 Games to the FLG family and for the studio to be able to take advantage of our powerful platform, game library and of course our innovative Demo Game Server.
“Affiliates present a huge marketing opportunity for studios looking to drive awareness of their games among players, and all of our products and services have been developed to allow them to maximise this potential.
“Our Demo Game Server in particular allows developers and affiliates to capture reader interest and drive conversions by allowing players to try games for free before playing them for real money at an online casino. To do this while still being compliant is a major opportunity to be seized.”