First Look Games Rolls-Out Accuracy Management Service

Published: 4th March 2020
Author: Joe Kizlauskas
Last Updated: 26th January 2022

First Look Games has been following the signing of two new customer agreements by confirming the full roll-out of its accuracy management service so far in 2020.

The service is intended to alert affiliates of inaccuracies relating to key game metrics that may appear in any of the game reviews or content posted on affiliate websites, as well as through social media, for any titles featured in First Look Games such as return to player percentages, number of paylines and number of reels.

First Look Games Co-Founder Tom Galanis explained: “We’re using state-of-the-art scanning technology to identify inaccuracies on certain pages of affiliate websites. This process does not involve any so called “hard” scanning or scraping techniques, our proprietary tool simply takes a snapshot of the page once per week, equating to a unique visit. It does not scan all pages of a website and never consumes any bandwidth to impact the speed of websites.”

The marketing platform that links game developers and affiliates has roll-out the service on a free-to-use basis, with functionality open to all affiliates using First Look Games to review new and existing games.

It was designed to enhance the user experience for casino players by discovering new games through affiliates from Microgaming, Big Time Gaming and Swintt alike.

It is hoped that this will lead to better sales for both the games and the developer sites affiliates and to increased player loyalty.

Galanis also added: “On top of the platform offering for game developers, First Look Games continues to build on the services offered to affiliates for free. Accuracy management service truly benefits both parties and, as a by-product, is already being well-received by operator affiliate teams.”

Last week, First Look Games unveiled a new partnership with Swintt’s games studio about the use of the former platform’s completely branded version to upload and host information and assets for its rising title collection.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.