Due to a extended cooperation between the two companies, First Look Games, the portal that connects game studios with online gambling affiliates, has incorporated 458 of Scientific Games’ most popular slots on its Demo Game Server.
First Look Games partnered with 1account to launch Demo Games Server last year, which uses cutting-edge age ID verification technology from 1account, allowing affiliates to offer free-to-play versions of a provider’s slots.
The addition of Scientific Games and its full suite of slots was hailed as a big coup by First Look Games. Affiliates will now be able to obtain assets such as logos, photos, and videos, as well as important information for all of the provider’s titles, according to the company.
They may then use this information to produce entertaining and informative material, such as game reviews and comparisons, which they can then publish alongside the appropriate logos and images to their audiences.
Powerful engagement and conversion tool
Founder of First Look Games, Tom Galanis, said: “We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.
“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”
Building on existing partnership
Scientific Games Digital’s SVP Gaming, Dylan Slaney, stated: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.
“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”