First Look Games expressed happiness at a new agreement reached with maker of casino games Swintt, who saw the latter white-label its technology.
Swintt will be using a fully branded version of the First Look Games website to upload and host game catalogue information and properties that operators and affiliates can directly access and then import individually or in bulk.
This contract follows the previous announcement by Swintt at the end of January in which they agreed to a distribution deal with online operator Twin.
First Look Games allows game developers to push up alerts to affiliate members about network promotions, incentive programmes and operator alliances, further growing potential exposure to their games and brands.
First Look Games founder Tom Galanis has said: “We are thrilled that Swintt has chosen to white-label our technology platform, allowing the studio to effectively market – both in terms of reach and cost – its games to operators and affiliates.
“First Look Games provides incredible brand and product exposure for game developers, and we are delighted that Swintt will be able to leverage this via its own branded games portal powered by our state-of-the-art technology.”
Apart from other prominent developers such as Big Time Gaming, Microgaming, Quickspin, 1X2 Network, Stakelogic Green, Jade Games and more, Swintt will also be made available through the collaborations via the First Look Games platform lining up.
David Flynn, Swintt’s chief executive, has said: “We have quickly built our brand recognition and gained a lot of followers in the industry, and partnering with First Look Games will help us push to the next level by spreading word all the way from operators and service providers to affiliates and finally players.
“Making sure our games are across the vast affiliate network will be crucial to us expanding our reach and helping more players become interested in our vast product suite from our game releases, to SwinttGamify and especially SwinttPlay-it-Back.”
Swintt kick started 2020 with the roll-out of its first content-based contract of the year with United Remote gaming platform.
Under the terms of the agreement more than 50 titles will be covered from Swintt’s portfolio as well as land-based games from major European markets like Master of Books and Heart of Earth.