FireKeepers Partners With SG For iGaming & Sports Betting

Since recent legalisation, Battle Creek, Michigan’s FireKeepers Casino Hotel has opted to partner with Scientific Games to bring sports betting and igaming to players across the State.

The property is to acquire OpenSports solution from Scientific Games, with the launch featuring end-to-end retail sports betting solutions, feed data from Don Best Sports and controlled trading service. In addition, FireKeepers will also receive igaming content via the aggregation portal for the OpenGaming content.

When licenced by state and tribal regulators, the company’s portfolio of US-available slot games for players across the state will be released online.

Jordan Levin, SG Digital group chief executive, said about the introduction of tribal retail and online sports betting alongside igaming in the State: “We’re incredibly excited to launch with FireKeepers Casino.

“They’re a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honoured to help FireKeepers Casino translate and expand the sports and igaming player experiences across all of Michigan.”

Owned and operated by the Nottawaseppi Huron Band of Potawatomi, FireKeepers Casino Hotel features 2,900 slot machines, 70 table games, live poker rooms and bingo rooms, as well as a 243-room resort-style hotel, multi-purpose event centre and six distinctive dining destinations.

Kathy George, CEO at FireKeepers, explained: “Our goal is to create a 360-degree entertainment experience, and we’re building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape.

“We’re the title corporate sponsor of the Nascar FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we’re thrilled to offer sports betting and igaming both online and in our upscale property.”