FeedConstruct has secured a three-season agreement with the Ukrainian Association of Football (UAF) Referees Committee, bolstering its branding and marketing approach in Ukraine.
The FeedConstruct logo will appear on all referee kits for matches in the Ukraine Premier League, First League of Ukraine, Second League of Ukraine, and Cup of Ukraine tournaments as a result of the deal.
‘High media effect’
Because the matches will be broadcast on both domestic and foreign TV channels and online platforms, the arrangement will increase the brand’s visibility among the Ukrainian public as well as the business community. This will result in a ‘high media effect.’
FeedConstruct’s George Arabatlian commented: “Apart from the wish to support the development of Ukrainian football, cooperation with the UAF Referees Committee is a valuable opportunity for FeedConstruct to be presented in front of thousands of football fans and sports institutions.
“And to further expand our relationship with the Committee, we have been given the right to attend masterclasses and workshops for referees.”
The agreement builds on a previous collaboration between FeedConstruct and the Ukrainian Association of Football . FeedConstruct was granted exclusive rights to gather and distribute video streaming and Fast Betting Data from Ukrainian professional football matches under a previous agreement.
The Head of the UAF Referees Committee, Lucci Luciano, stated: “For the UAF Referees Committee, cooperation with FeedConstruct is an important strategic stage, as it becomes a guarantee of new opportunities and realisation of promising projects.
“I am convinced that this partnership will allow us to implement the planned programs and to contribute to the comprehensive development of the Committee.”