Française des Jeux (FDJ) has relaunched its national heritage campaign ‘Mission Patrimoine 2020’ to assist French tourism in recovering from the impacts of COVID-19.
Helping to preserve French cultural icons and initiatives, the FDJ will host five unique Mission Patrimoine lotto draws this September that will contribute direct funds to the National Heritage Foundation of France.
Listed as a main Social Responsibility Guideline for 2020, FDJ has also released a €15 ‘Heritage Scratchcard’ which will be made available across its 30 000 retail points of sale.
In support of French tourism, FDJ ‘s latest scratchcard contains a QR code bonus reward in which participating players can win prizes to visit landmarks of French heritage across the world.
All funds raised by Project Patrimoine will be monitored via the dedicated website of the campaign-www.illiko.fr-where FDJ players can view their bonus prizes.
The FDJ has initiated a nationwide advertisement campaign to support Project Patrimoine draws and scratchcards through nationwide broadcast networks this September, boosting public awareness of its heritage directives.
The FDJ urged its retail partners to mobilise quickly to support Mission Patrimoine as France’s national lottery operator aims to crack its €47 million fundraising goal raised from previous heritage campaigns
Noting significant impacts of COVID-19 through its distribution network, FDJ leadership was forced to introduce an urgent ‘costs savings program’ for the remainder of 2020 trading
Despite imminent cutbacks, FDJ leadership has maintained that its agenda and programmes in terms of social responsibility will remain unchanged.
Stéphane Pallez, CEO of FDJ stated: “Groupe FDJ is proud to participate in the restoration of national heritage, thanks to its games and the mobilization of its players. This year again, we hope to renew the success of the Mission Patrimoine games and thus contribute to this great and great cause.”