As part of a new two-year deal, Ukrainian-based FavBet has named undefeated European senior and junior world champion Filip Hrgović as its new brand ambassador.
Hrgović’s boxer shorts will be marked with the FavBet logo as part of the agreement, and the boxer will also collaborate with the company to create other corporate social responsibility programmes.
Oleg Smityuk, FavBet’s Head of International Marketing said:“Filip Hrgović is one of the most promising boxers in the world. He has won titles at the world and European level, and his greatest successes are yet to come! Therefore, Filip is exactly what we need to further expand our business.”
The transaction is ahead of the operator’s Q1 2020 entrance into the Croatian market. Together with Barcelona footballer and Croatian national team player Ivan Rakitic, who in August became FavBet ambassador, the boxer would play a key role.
Hrgović and Rakitić will represent the Favbet brand in Europe and the Favorit brand in Ukraine.
Commenting on the new partnership with FavBet, Filip Hrgović said: “If you want to be the first and the best – you need to hang out with the best! That’s why I chose FavBet, who have already collaborated with big sports names like boxer Oleksandr Usyk or legendary football player Alex Hleb. That is why I really look forward to future joint projects.”