Father And Son Team Introduce BetProtect Encouraging Players To Pause For Thought

David and Adam Bradford, father and son, have introduced BetProtect, a new mobile web app that promises to support the industry’s desire for better player protection and safety.

For all players who utilise licenced operators’ gambling goods, the app aims to improve player interaction by providing self-help tools, safety messaging, and a “time out” zone.

The solution comprises a business intelligence system that allows operators to map and measure frequent consumer issues and hot themes for assistance, guide safer gambling tactics, and help customise customer interventions. It is driven by Gibraltar-based safer gaming consultant Crucial Compliance.


David Bradford, who was sentenced to prison for fraud in 2014 after racking up thousands of pounds in debt thanks to a concealed gambling addiction, explained: “As I never believed I had a gambling problem I never sought help in any form. On reflection I needed intervention from a trusted source. 

“My trusted friend was my computer where I submerged myself into the gambling experience. Only on very few occasions did I feel I needed help but for sure on any of those rare moments there was no life raft to guide me and indeed support me – hence I drowned in my delusional world and nobody was listening.

“I only ever sought out my next gambling session. My oasis was the online gambling experience in which my next win would rectify my huge losses. Using my experience and that of others, we have produced an ever attentive tool called BetProtect.

“No other support tool existed back at the height of my gambling and solace was always to play more and more. BetProtect is available now to encourage a pause for thought in the journey and furthermore an invitation to explore the products within such that it would be my best friend without judgement. Nothing was available in my darkest moments until now.”

Available on the web and on mobile devices

The product is available on the web and on mobile devices, and it offers localised content for international areas such as the United Kingdom, the United States, and Europe, as well as local translation.

The primary message of BetProtect, which was developed in collaboration with expert therapists, counsellors, and those who have suffered through gambling addiction, is to encourage people to take a break, reflect on their behaviour, and engage with a platform that is not related to gambling.

Adam added: “BetProtect is an opportunity for the industry to put its best foot forward in providing additional safety messaging and a safe space for people to take time out at any point in the customer journey in an accessible way. 

“We know there is no one silver bullet to completely minimising gambling-related harms but in the suite of tools and offerings the industry presents to its users, we see this software as an effective part of that portfolio. 

“We are looking forward to working with operators on implementing the solution for their customers to suit their own customer journeys and responsible gambling tools.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.