Online gaming technology and service provider Fast Track has merged its white label and turnkey solutions provider Together Gaming with its player interaction network.
The link-up with Fast Track has seen Together Gaming go live with many brands immediately, with plans in place for more to follow in due course, allowing operators to control all aspects of their player interaction from one place.
Simon Lidzén, Fast Track’s co-founder and CEO, said of the collaboration: “Our integration with Together Gaming means that any brands on their platform will be able to more easily begin the digital transformation of their player engagement.
“We are very excited to be working with a platform that values flexibility and supports brands to work in the ways that best suit their unique needs.”
As a result of the agreement, the new integration would enable operators on the Together Gaming network to access the capabilities of Fast Track and connect to a multitude of third-party suppliers.
The group says that Cashmio is the first “to have taken advantage of the opportunity” brand to boost their player interaction through the combined power of the platforms. Together Gaming offers igaming operators with personalised white label and turnkey solutions and currently partners with more than 20 brands, including Bethard.
Klas Rosenvist, Together Gaming ‘s Head of Commercial and Sales, added: “We are very excited to partner up with Fast Track. Our white label partners expect that we deliver cutting edge igaming software.
“This includes providing them with the right technical tools and services to succeed in their target markets. Integrating Fast Track is a perfect example of this. By offering our partners Fast Track CRM, they are given the best possible conditions to effectively engage with their players.”
Fast Track says it is: “on a mission to digitalise the igaming industry and deliver the first self-optimising engagement platform.”