Online gaming technology and service provider Fast Track has launched Lifecycles, a visual editor designed to enable operators to easily orchestrate shared-objective activities.
Lauded by the company as a “platform release that is one giant leap forward in how player engagement is done within igaming,” the group claims that Lifecycles will “revolutionise” automation capabilities of operators.
Built with efficient lifecycle management at its centre, Fast Track says lifecycles were created to enable operators to build , test, and evolve their player engagement efficiently.
This is done by simplifying the creation, with personalised commitments, of multi-channel onboarding, retention and reactivation activities to ensure that each player receives relevant communications based on anything from player value to product preference.
Speaking of the introduction Fast Track says: “We eliminate the operational burden of building and maintaining lifecycles to allow operators to test and evolve their engagement strategies more easily.
“Lifecycles enables you to influence the player at the right moment; without events having a direct dependency on each other or needing to occur in a given order.”
Following a prototype turning up at ICE London earlier this year, Fast Track claims it has undergone a comprehensive phase of research and development. The first edition of Lifecycles is now being made available to partners, offering a wide variety of best practise automation models that can be used off the shelf.
Simon Lidzén, Fast Track’s co-founder and CEO, commented: “Fast Track Lifecycles is a game-changer. Lifecycles goes beyond the capabilities operators have seen before, allowing them to automate large parts of their player engagement with ease.
“They can easily test and update different on-boarding, retention and reactivation flows, as well as build comprehensive on-site engagement strategies. It is a truly unique solution to an industry-wide need.”