FanUp has confirmed that Clinton Sparks and Michael Hamilton will join the company prior to its social gaming app launch in August.
FanUp allows US gamblers to bet for real money together, and will be made available in time for the 2020 football season. The app aims to provide a social aspect for betting on sports and games, enabling bettors to wager together.
Sparks was named Head of Business Development, having previously served as Vice President of Business Development for FaZe Clan, the world’s largest gaming company for esports and lifestyles.
Sparks has led strategic initiatives in his previous role that merge esports and hip hop, attracting investments from top-tier venture capital and private equity firms, as well as a range of popular musical artists.
Additionally, Hamilton has spent the last decade developing sports analytics and money management tools for sports betting and sports, co-founding Stats Trading Co, which recently accounted for 61 percent of MLB, 59 percent of NBA and 56 percent of NFL for net income of 1600 percent.
Tejas Bodiwala, CEO of FanUp said: “Clinton and Mike are widely known for their unparalleled ability to shape and influence culture. They’re exactly the talent FanUp needs to round out our business development team and reimagine the esports and sports betting experience for our customers. We couldn’t be more fired up to have them leading our brand partnerships to take us to the next level.”
“Fads are ephemeral. We want to be a household brand and name for young professionals and social sports fans, changing the way they consume and engage with esports and sports betting,” he added. “We want to alter the calculus of fandom and redefine the sports betting ethos by ensuring fans never have to bet on or experience sports alone again.”