This week the Denver Broncos and FanDuel Group jointly announced a multi-year agreement that will place FanDuel as the NFL franchise’s official sports betting partner and official daily fantasy partner.
The contract reflects two big firsts in that it is the primary agreement for sports betting revealed for an NFL team since the National Football League introduced the category this May. It also marks FanDuel’s first sports betting collaboration with an NFL player.
The new alliance provides FanDuel with access to official broncos marks and logos to be used across its Colorado online sports betting offering and daily fantasy sports product. Furthermore, the agreement provides FanDuel access to extensive marketing assets ranging from in-stadium signage to radio, television and internet ads to specifically advertise its sports betting deals to fans.
Both parties will also be offering once-in-a-lifetime experiences and unique offers for FanDuel customers under the terms of the deal.
Mike Raffensperger, CMO of FanDuel Group stated: “Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we’re going to take the fan experience in Colorado to the next level.
“With the NFL season just around the corner, partnering with an innovative organisation like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”
Mac Freeman, Chief Commercial Officer for Denver Broncos, commented: “FanDuel has built a strong reputation as a premier gaming destination for sports fans. The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans. With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”
FanDuel offers several unique promotions for new FanDuel Sportsbook customers in Colorado including Broncos +30 on the point spread for Week 1 (+100, maximum bet of $50) and the Over / Under on Broncos Total Wins (7.5) set at +1600 with a maximum bet of $10.
The announcement comes on the heels of FanDuel Group launching its online and mobile experience FanDuel Sportsbook in Colorado in partnership with Twin River Worldwide Holdings Inc and Golden Gates Casino Black Hawk.