FanDuel Group, a daily fantasy sports and sportsbook operator, and The Ringer, a sports and pop culture website, have announced a new year-long relationship that will run until February 2022.
FanDuel has been appointed as The Ringer’s exclusive sports betting partner under the terms of the agreement. Although the company has previously advertised on the web, this current sponsorship reflects a threefold increase in its previous investment.
Compelling content creators
FanDuel Group’s VP of Media & Demand Generation, David Webb, commented: “The Ringer is part of our core strategy to reach, engage and build connections with fans in the US through compelling content creators.
“The Ringer network and the group of talent there bring a unique perspective to sports and sports betting and we believe this combination will add continued value to our customers, fans and audiences alike.
“As industry leaders, FanDuel and The Ringer will collaborate to deliver on FanDuel’s promise to be absurdly fan-focused through the Ringer’s localised and endemic storytelling.”
Exclusive Sportsbook and Fantasy Sports partner
FanDuel will be the exclusive Sportsbook and Fantasy Sports partner through all Ringer properties, including podcasts, social media, newsletters, video, and the website, as a result of this sponsorship. Bill Simmons, Joe House, and a number of other hosts from The Ringer will engage in special listener leagues and competitions as part of this new contract.
Angie More, Spotify’s Head of Global Podcast Sales said: “We are delighted to deepen our partnership with FanDuel on such a unique engagement across The Ringer’s portfolio. “We’re ready to develop and execute more creative ideas that will elevate both brands in the eyes of sports and pop culture fans.”