The FanDuel Group has expanded its current contract with US sports analyst Pat McAfee to become a content provider for the company. The sportsbook operator has been appointed as Pat McAfee’s full category exclusive sports betting, daily fantasy sports, casino, and horse racing provider across its networks, under the terms of the contract.
The news was quoted in a statement as marking “… the first-of-its-kind official relationship between a legal sportsbook and celebrity of the sports media.” This also noted that the two organisations, while expanding McAfee ‘s relationship with the rising sports betting sector, are working together to further put sports betting into a legal, secure climate.
FanDuel will deliver exclusive odds boosts and exclusive deals created by McAfee himself for FanDuel Sportsbook customers , offering sports fans a convenient way to engage with the analyst year-round. The two parties will also work together under Pat McAfee Inc to create a distinct network of influencers and cultivate new talents.
FanDuel CEO Matt King said: “Pat McAfee is a star in the sports media world. Our ability to evolve how we work together from a very successful affiliate relationship into a full-blown media partnership is something ground-breaking and incredibly exciting for McAfee fans and sports fans nationwide.”
As part of the fresh, multi-year relationship, FanDuel is a completely integrated part of Pat McAfee including regular shows by Pat McAfee, material on social media, and podcasts. FanDuel will broadcast the nightly airing of the Pat McAfee Show on SportsGrid at 10 pm ET.
The Pat McAfee Show will also air digital properties, syndication network, and social media networks owned and run by FanDuel on TVG – the nationally distributed horse racing television network that includes TVG, TVG2, and the Watch TVG OTT App — with additional clips posted on FanDuel.
Adam Kaplan, VP of Digital Content, FanDuel Group said: “Pat has delivered incredible results and proves to be a key asset as we continue to elevate our media strategy. With the energy that Pat and his team bring, combined with his positive and uplifting approach to entertainment, I can’t think of anyone better to be the face of our brand and content network.”
McAfee commented: “FanDuel has been an amazing partner of ours for the past year, and I’ve loved everything I’ve done with them whether it was helping launch mobile sports betting here in Indiana or the Spread The Love promotions.
“With this expanded partnership and FanDuel’s distribution and media muscle I can’t think of a better place to reach and entertain sports fanatics. Together we will take the fan experience to new heights. I’m pumped for what the future brings.”
? BIG NEWS ?
We’re expanding our partnership with @PatMcAfeeShow into a first-of-its-kind official partnership between a legal Sportsbook and sports media personality.
Let’s go! ?
— FanDuel (@FanDuel) July 8, 2020