At the end of last week, FanDuel Company and Bally’s Corp marked the grand opening of the FanDuel Sportsbook inside Bally’s Atlantic City Hotel & Casino in New Jersey. The permanent location’s public opening coincides with the start of college basketball season.
Customers will be welcomed by two massive screen walls and several betting kiosks as they approach the building, which is strategically situated near the Northern Boardwalk casino entrance.
The sportsbook’s interior features a 25-foot-wide state-of-the-art LED screen wall in the middle, flanked on either side by two 10-foot-wide LED video walls and ten video screens, ensuring that fans never miss a moment of the action.
All major US sports
Sports bets can be placed at one of five betting windows or at one of 20 IGT PlaySports self-serve betting kiosks. FanDuel will make bets on all major US sports, including professional football, basketball, baseball, tennis, MMA, soccer, golf, motorsports racing, and more, leveraging its patented risk and trading technology that leverages the IGT PlaySports network.
Andrew Kleiman, Senior Director of Operations, FanDuel Group said: “We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City.
“The legacy of Atlantic City and excitement of being steps away from the boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community.”
‘Fifth retail sportsbook’
George Papanier, President and Chief Executive Officer of Bally’s Corporation added: “The new FanDuel Sportsbook at Bally’s AC is the fifth retail sportsbook we have opened in the last couple years.
“We now operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey – we are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the boardwalk and our gaming floor.”