Ezugi has unveiled a new brand identity it hopes will better reflect the company’s aims to “stay contemporary and competitive in the present gambling market.”
Ezugi added that the new visual identity will be “synonymous with the corporate values” and will include a new logo and motto.
Kfir Kugler, CEO of Ezugi said: “We have come a long way from where we were almost 10 years ago, when the company was founded.
“Today, we offer an extensive suite of live casino games and numerous innovative solutions.
“Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation.”
The company’s tagline, which will be modified to “Smart Move,” will serve to showcase the company’s product variety and commitment to offering “innovative localised content,” according to Ezugi. In the meantime, the new logo will have a “distinctive red streaming live dot” to represent Ezugi’s “live mentality.”
The second and last stage of the corporate rebranding will include a new website and a customer portal that is more user-friendly.
“It has always been in Ezugi’s DNA to provide the best service to its customers and their players,” Kugler continued. “With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs.”