Ezugi Signs Sisal Deal To Deepen Italian Presence

The live dealer online casino provider Ezugi has partnered with igaming operator Sisal to expand its burgeoning Italian presence.

Last week, Ezugi’s live roulette offering was launched on Sisal’s online casino and sports betting site, with plans to launch blackjack and punto banco in the coming weeks.

Ezugi broadcasts from studios in nine different locations around the world, including Europe, Asia, and Latin America, and provides a completely customizable platform, ensuring that Sisal’s games use Italian dealers and have a localised look and feel.

‘Focal point’

This commercial partnership expands Ezugi’s presence in a market that the company claims has been “a focal point” of its growth strategy, with the company’s most recent contract being with online gaming platform provider Blox.

Ezugi territory manager Rais Busom said: “This is a significant strategic deal for Ezugi and one that underlines our commitment to the vibrant Italian market.

“It’s an honour to partner with a major brand like Sisal, which has such scale and such a storied history. It demonstrates our strategy of seeking out blue-chip partnerships in exciting growth markets.” 

Sisal, the operator of Italy’s Superenalotto lottery, announced its entry into the race for the UK government’s fourth National Lottery licence earlier this month.