Evoplay Undergoes Rebrand To Better Reflect ‘Visual Identity And Mission’

Evoplay, formerly Evoplay Entertainment, has undergone a rebranding in order to better reflect its “visual identity and mission.”

The new brand identity will feature a new logo and typography, as well as a redesigned website, which the supplier claims encapsulates its contribution to providing a better player experience.

Future vision

Ivan Kravchuk, CEO of Evoplay, commented on the rebranding: “In just three years we’ve built incredible success. Now we reach the point where our vision for the next 10 years takes shape.

“Visually, we’ve refreshed our look and created a new logo, typography and a mascot – these tie together our campaigns, showcase our dynamic approach, and streamline how we communicate. How we use this will be wide-ranging and advanced beyond what we usually see in our industry.

“But behind the cosmetic and visual changes, we’ve made deep shifts to our brand mission, our brand promise, and the brand values that will dominate our work going forward.”

Exciting tech-first gaming suppliers

The rebrand, according to the provider, would highlight the company’s transformation from a “up-and-coming game studio to one of the industry’s most exciting tech-first gaming suppliers.”

Evoplay stated that it would continue to develop engaging video slot games in order to assist partners in reaching out to new online casino audiences.

Evoplay’s CCO, Vladimir Malakchi, added: “This rebrand solidifies our stance as an industry leader offering next-generation gaming, cross-industry marketing innovations, and unparalleled partner service.

“We are confident that Evoplay will not only be the game developer of choice for online casinos – but will also help raise the profile of the industry itself and attract new audiences. 

“We’ve always had bold ambitions – what excites us now is that we’ve developed a 10-year business plan fully built around those ambitions.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.