EveryMatrix Withdraws Light Label From Denmark Market

EveryMatrix announced issuing a corporate statement on Friday afternoon that it has withdrawn its white label products for Denmark’s regulated market.

Updating corporate investors, EveryMatrix advises that its turnkey arrangements will be closed for its casinohouse.dk, 777.dk, victoriamilan.dk and JetBull affiliate white label labels.

In its closure statement, EveryMatrix emphasises that the company has shifted its focus towards providing specialist B2B software solutions by ‘changing overall direction.’

The statement read: ‘EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction.’

EveryMatrix management notwithstanding the end of its Danish white label operations, stresses that the engineering company will continue to provide accredited platform and software solutions for the incumbent Danish industry.

This September, after an inquiry into a review of consumer operation and communication mechanisms, EveryMatrix discontinued its UK white label products having had its B2C licence suspended by the UK Gambling Commission (UKGC).

In its decision, EveryMatrix Governance claimed that the UKGC suspension had “irreparably damaged” its credibility as a white label company.

Recently, UKGC Chief Executive Neil McArthur reminded licenced UK technology owners of their obligations in the provision and operation of websites for gambling.

McArthur said he was considering a review of all UK licences issued since 2014, explaining that the commission concluded that ‘dynamic risk assessments’ were required and that some incumbents had fallen short ‘have been the subject of significant scrutiny.’