EveryMatrix To Drive Engagement With Fast Track CRM

After completing their integration with Fast Track CRM, EveryMatrix will continue to drive player engagement across its operator network.

Fast Track has been successfully integrated with GamMatrix, the PAM platform for EveryMatrix, which will help clients develop retention which acquisition campaigns.

Ebbe Groes, CEO of EveryMatrix Group, commented: “We are pleased to work with Fast Track, the industry’s up-and-coming player engagement platform. Fast Track has developed an agile and highly efficient platform which can be successfully used by any ambitious operator out there.

“The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino.”

The network of operators of each Matrix will be able to increase ROI on marketing campaigns, as well as directly target player groups, boost player engagement and less churn, all in real-time.

By accessing the machine learning and segmentation model capabilities of Fast Track, operators will be able to develop personalised player experiences.

Fast Track Co-founder and CEO Simon Lidzén added: “We are very happy to be working with EveryMatrix and to be able to offer the Fast Track platform to their network of operators. We believe our platform will add a lot of value alongside EveryMatrix’s suite of products and are looking forward to seeing how operators will use the combined power of our technology.”