EveryMatrix Signs bet-at-home Deal

EveryMatrix has signed a deal with bet-at-home, a German-based operator, to overhaul its casino product in a number of territories, including Germany and the United Kingdom.

The latter, which was created in 1999 and has been listed on the Frankfurt Stock Exchange since 2004, says it is “seeking to uplevel its casino offering” in order to provide clients a variety of entertainment alternatives across goods.

Operational excellence

Richard Greslehner, bet-at-head home’s of business development, said: “At bet-at-home we are driven by a customer-centric mindset. With the ambition to build products that delight our customers we are consistently striving for operational excellence. With EveryMatrix as a new partner we are confident to achieve our goals and further strengthen our market position.”

To improve activity in the casino segment, the company will use EveryMatrix’s igaming integration platform, CasinoEngine. EveryMatrix will also provide bet-at-home with its BonusEngine technology as part of the new deal, which will aim to increase acquisitions and retention.

Limitless customisation choices

The operator will also use EveryMatrix’s custom-made casino lobby widgets to revamp its front-end. This plug-and-play toolset is designed to help bet-at-home businesses get up and running quickly and provides limitless customisation choices.

EveryMatrix’s chief commercial officer, Stian Hornsletten, adds: “Our casino team is delighted to start this new partnership with bet-at-home. As a top European brand, bet-at-home’s standards are above market, and we’re privileged to have been selected to help drive their casino product forward. 

“CasinoEngine and BonusEngine are a winning combo, as seen from our existing clients’ success, and I’m eager to seeing bet-at-home presenting a stellar casino experience to all of their 5+ million players.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.