EveryMatrix partnered with Algosport betting engineering studio, moving to strengthen its current and potential customers with its sportsbook bet builder and multi-bet capabilities.
The partnership sees EveryMatrix revamping its multi-bet sportsbook same-match provisions, adding the ‘Bet-Builder suite’ of Algosport, immediately amplifying its match spectrum and prices for common forms of ‘build your own bet’.
Backing Algosport, EveryMatrix notes that it has been upgraded to the most advanced bet builder system that enables its customers to deliver multi-bet services through pre-match and in-play markets, while promoting cash-out functionality.
Ebbe Groes, Group CEO of EveryMatrix, delivering on a key sportsbook upgrade said: “Algosport are a great partner for EveryMatrix as they share our values of providing innovative products to clients across the globe. We look forward to working together to offer our growing list of sports betting clients unique and engaging services.”
Technical advantages would see the proprietary systems of Algosport housed within the network infrastructure of EveryMatrix, increasing robustness by reducing API and feed-based latencies.
Algosport will be able to provide tailored multi-bet solutions for EveryMartix partners by securing a deep integration with the sportsbook network of EveryMatrix, pushing bet builder provisions beyond conventional sports markets.
Algosport states that an creative approach has been developed that could be used by EveryMatrix for esports versions, like FIFA, a first for the industry.
Leigh Herdman, managing director at Algosport, said: “Currently we have released our popular soccer and basketball versions, but we are excited to work with the EveryMatrix team to add more sports and features over the coming months.
“EveryMatrix saw a huge upsurge in the popularity of betting on sports-related esports and we were really proud to be able to update our proprietary algorithms to enable them to offer same game multiples betting options on FIFA, all within a few weeks.”