EveryMatrix Partners With Kindred Group To Enhance US Position

EveryMatrix has enhanced its position in the rapidly changing US betting and gaming market by partnering with Kindred Group to provide casino content.

EveryMatrix’s prosperity games from Spearhead Studios and Armadillo Studios have been integrated into the NASDAQ Stockholm-listed worldwide operator’s present casino offering, allowing it to expand its current casino offering.

EveryMatrix has made a number of US-focused investments in the last three years, including founding Spearhead Studios in 2019, contributing cash to build Armadillo Studios, and backing the publicly traded Lady Luck Games.

Expansion of vendors

Kindred intends to use the deal to expand the number of vendors available through EveryMatrix’s iGaming Integration Platform, Casino Engine, which boasts the industry’s greatest library of content and a cross-vendor bonusing system.

Erik Nyman, President Americas at EveryMatrix said: “Kindred Group is one of the earliest adopters of igaming and sportsbook globally and has been very successful since the inception.

“We are very pleased to become their trusted partner in the U.S. market.

“We will be supplying a large selection of games to appeal to their U.S. players through our iGaming Integration Platform, CasinoEngine. This partnership further enhances EveryMatrix position to become the leading technology provider in America and we trust Kindred’s players will enjoy our games portfolio and bonus features.”

Investing in licensing efforts

EveryMatrix is investing substantially in licencing efforts in order to acquire more access to the developing sector, which it describes as being “the largest regulated online gaming market in the world over the coming years.”

Kindred Group, based in Malta, is now working on licencing processes in key US igaming states such as New Jersey and Pennsylvania, where it operates.

EveryMatrix built a ‘business development hub’ in Miami, Florida earlier this year to coordinate its work in the US and Latin American markets, with the goal of establishing a solid footing in the US market.

Manuel Stan, SVP of Kindred Group in the United States, said: “We are very excited to partner up with EveryMatrix and bring the top-quality content from Spearhead Studios and Armadillo Studios to our U.S. customers, in our intent to bring a best-in-class Casino offering to the U.S.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.