After the Gambling Commission suspended its license, EveryMatrix has partnered with BeBettor to enhance its affordability check procedures.
EveryMatrix said this arrangement is part of their attempts to “radically improve operational compliance” and lift the suspension.
After an examination of the client interaction structure of EveryMatrix, the Gambling Commission initiated its evaluation.
During the evaluation, no actual event betting or distant casinos can be offered by EveryMatrix. However, the suspension does not influence the B2B operations of the company.
BeBettor is a business based on technology that provides affordable APIs to assist fix gambling problems. It checks the affordability of players based on players ‘ data and their betting habits across network-connected websites.
Ebbe Groes, EveryMatrix CEO, said: “We believe working with BeBettor will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for UK players.
“Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”
Harry Cott, BeBettor CEO, said: “Given the average online gambler in the UK now has four accounts, isolated operator action will not sufficiently reduce gambling-related harm long term.
“That’s why we’re building a networked approach to understanding customers’ affordability, which will help BeBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.”