EveryMatrix Lauds CompetitionLabs As ‘Impressive’

EveryMatrix praised the “impressive” credential of CompetitionLabs, after extensive research, the B2B tech provider inked a new strategic partnership with the real-time gamification platform.

CasinoEngine will now be providing its customers, in addition to its payment programme, a “advanced toolkit” and other player interaction tools designed to maximise acquisition and retention campaigns.

CompetitionLabs chief engagement officer Julian Steinwender stated: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade.

“CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”

Through the latest integration with CompetitionLabs, CasinoEngine ‘s customers can enjoy a range of gaming resources such as tournaments, leading boards and mission-based results that can dramatically increase player engagement and lifetime value.

EveryMatrix argues that it hopes to see increases in metrics related to player engagement, turnover, player loyalty and brand favourability through the link-up, while not encouraging negative behaviours, thus also helping in their responsible gambling efforts.

Stian Enger Pettersen, CEO of CasinoEngine added: “We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us.

“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”