EveryMatrix Joins World Lottery Association

EveryMatrix has joined the World Lottery Association as an associate member, as the igaming provider works to assist lotteries maximise income for good causes.

With immediate effect, the company has joined the WLA, an international, member-based organisation of state-authorized lotteries, sports betting operators, and lottery industry suppliers.

To date, the supplier has formed many WLA-related agreements, including Norsk Tipping, the Norwegian state lottery, and OPAP, the Greek state-licensed lottery and gaming operator.

Continued growth

According to EveryMatrix, the WLA market is strategically crucial to the company’s continuing growth because of shared principles such as responsible gaming, ethical business methods, and charitable giving.

EveryMatrix’s group CEO, Ebbe Groes, says: “We are looking forward to being an active and contributing member of WLA. EveryMatrix is committed to further developing its existing ties with the WLA world and has made significant investments in this direction over the years. 

“We adhere to the highest standards of responsible gaming and the most stringent security and operations standards (ISO270001 and ISO20000). We will now certify against the WLA’s security and responsible gaming standards. Moreover, we are proud to be giving back to society since 2015 through our large-scale Kids Academy programme.”

US development

EveryMatrix announced its first igaming development investment in the United States this month, through the Armadillo Studios game studio, which will be housed in the company’s Miami headquarters.

The company, which is now doing intensive recruiting for key roles in product development and design, will be in charge of developing online casino games based on game logic and player preferences particular to the US market.

Armadillo Studios is EveryMatrix’s third substantial investment in games production after creating Spearhead Studios and RGS Matrix in 2020 and investing in Lady Luck Games earlier this year, a firm slated to float on the NASDAQ First North Growth Market.

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.