EveryMatrix Enters Russian Market With 888.ru Agreement

After agreeing to supply its turnkey sportsbook solution to 888.ru, EveryMatrix has made its first foray into the Russian controlled market.

The Russian operator can use the turnkey platform and software suite of EveryMatrix, both of which have been customised to comply with regulations in Russia. The operator will therefore gain access to both the OddsMatrix Sportsbook and the BonusEngine product.

Revamp of sportsbook

Ebbe Groes, Group CEO of EveryMatrix said: “We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

Improved ID Verification services

Moreover, through the incorporation of the MoneyMatrix product, 888.ru can benefit from improved payment processing and ID verification services.

100,000 users migrate to platform

Celebrating the launch, EveryMatrix lauded the strong local presence of 888.ru, explaining that ‘more than 100,000 users were migrated to the new platform as part of the launch.’

Dmitry Merkulov, Electronic Sales and Marketing Director of 888.ru, added: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”