Premier League football club Everton FC has issued a statement announcing that its shirt deal with Kenyan online betting company SportPesa has been mutually terminated.
Everton management revealed on Sunday night that SportPesa will not fulfil its five-year main shirt sponsorship arrangement, signed as a club-record deal for The Toffees in May 2017 by mutual consent.
Everton management explained in its statement that both parties have decided to end the agreement after reviewing the terms of the relationship.
A statement by Everton reads: “This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us.
“The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region.”
After a multi-KSH billion dispute with the Uhuru Kenyatta government over unpaid player royalties, a tumultuous 2019 saw SportPesa become the highest profile bookmaker to be barred from the Kenyan market.
More changes in SportPesa saw the Ireland Football Association (FAI) suddenly end its two-year deal with the Kenyan bookmaker, where FAI management cited the association’s reassessment of its relationship portfolio.
🔵 | Everton Football Club will end its partnership agreement with SportPesa at the end of the current season.
— Everton (@Everton) February 16, 2020