After teaming up with Rush Street Interactive and its RushBet.co gaming brand, Everton Football Club has obtained its first commercial partner in Colombia.
Everton players will be featured in the multi-year deal with the igaming and sports betting entity in a new Rushbet.co TV advertisement campaign, scheduled to air in the first quarter of 2021 across all major broadcast channels of the world.
In addition, RushBet.co branding will be available on matchdays across the club’s online channels, in accordance with age and territory constraints, and in their promotional matchday creative properties, the company will have access to Everton squad imagery.
Omar Calvo, general manager at Rushbet.co explained: “We are thrilled to announce this partnership with Everton Football Club, capitalising on their huge growth in Colombia.
“We are proud that our first partnership in the Premier League is with Everton Football Club, and that we have become the Club’s first Colombian partner, as they seek to expand in the South American market.
“The English Premier League and the Everton brands are extremely powerful, and we believe that having two of our most beloved Colombians on their main team makes it stronger.
“Rushbet.co is ready to start one of the most exciting sponsorship journeys of 2021, offering our players a real and direct connection with one of the best soccer leagues on the planet.”
Rushbet.co offices were established in 2018 and are based in Bogota, where Everton lit up the Colpatria Tower, Colombia’s tallest building, in blue with the number 19 to mark the arrival of James Rodriguez at the club.
The partnership sees the Merseyside outfit continue to build on its increasing profile in South America, with Rodriguez and compatriot Yerry Mina as key players in the Toffees’ squad, most notably in Colombia.
Alan McTavish, Everton’s commercial director, commented: “Our new deal with Rush Street Interactive Colombia and its brand, which includes the club featuring in a national television advertising campaign, shows the significant inroads we have made in South America and is part of our wider international growth strategy.
“Rushbet.co is a new but dynamic and ambitious brand with lots of potential for growth. This new partnership will offer even more visibility to Everton in Colombia and allow us to work together to deliver maximum exposure, while offering an official betting service to our growing fanbase in South America.”