EvenBet Targets South America With Apuesta Integration

After the online gaming software developer announced an integration with Apuesta Total, EvenBet Gaming is targeting an expanded presence across South America.

As a result of the deal, the Peruvian operator of sports betting and igaming has improved its multi-channel offering with the poker software of EvenBet, allowing the company to capitalise on a vertical that has recently experienced substantial growth.

Customised platform version

Players will benefit from more than 30 poker games offered by the site, featuring a variety of titles and formats in an effort to expand player appeal. Apuesta Total has been provided by EvenBet with a customised version of the platform to meet the specifications of the operator.

Dmitry Starostenkov, EvenBet Gaming CEO said: “Apuesta Total is an ambitious company with an impressive track record, and we’re delighted to have successfully delivered our online poker platform into its ecosystem.

Key US markets

“We have expanded our presence in South and Latin America over the previous 12 months and have witnessed a surge of new customers to the online poker market. This new partnership will only strengthen our presence in a key market for EvenBet.

“We’re proud of the important role we have played in enhancing Apuesta Total’s poker offering and look forward to working alongside them in the months ahead.”

Strong ambition

Founded in 2014, Apuesta Total, which has over 400 retail betting outlets and strong ambitions to expand its footprint in South America, says that this link-up highlights the increasing attractiveness of poker products in the region.

Apuesta Total’s CEO, Gonzalo Pérez, added: “Having seen the impressive growth of the poker vertical in the last year, we wanted to step up our offering in this space by introducing a service that a wide range of players would appreciate. 

“With EvenBet Gaming, we have partnered with the best platform provider that will allow us to reach a new audience. The company’s expertise and high quality software ensures we’re in a strong position to become a serious player in the online poker environment in Peru and beyond.”