The Indianapolis Colts have struck a multi-year cooperation arrangement with Esports Entertainment Group Inc to be the NFL franchise’s official esports tournament platform provider.
Esports Entertainment will use its Esports Gaming League platform to run yearly co-branded esports tournaments for the Colts as part of the partnership.
Esports Entertainment Group’s CEO, Grant Johnson, said: “We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner.
“Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals.”
Esports Entertainment will use player imagery to promote the tournaments in the Colts’ local market and will collaborate with the team to promote the tournaments through social, email, mobile, and internet platforms.
Exciting, action-packed tournaments
Roger VanDerSnick, the Colts’ Chief Sales and Marketing Officer, stated: “The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment Group to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”
Similar arrangements have been reached with the Baltimore Ravens, Los Angeles Chargers, and Philadelphia Eagles in the last year.
Esports Entertainment Group’s President of Esports, Magnus Leppäniemi, added: “With more than 10 agreements with major NFL, NHL, NBA, and MLS teams, the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments has been clearly demonstrated. We look forward to further building on these important successes in the quarters ahead.”