A multi-year deal with the Baltimore Ravens has been signed by Esports Entertainment Group, an esports entertainment and online gaming operator, to be the NFL franchise’s esports tournament provider.
Esports Gaming League (EGL)
The company will run bi-annual esports tournaments for the Ravens using its Esports Gaming League (EGL) platform as part of the agreement. A similar multi-year agreement with the Philadelphia Eagles was announced by the organisation in December.
Robust tournament platform
The CEO of the company, Grant Johnson, said: “Our esports tournament platform continues to gain strong traction among top-tier professional sports franchises. We are delighted to add the Ravens as our latest partner.
“Our robust tournament platform will help the Ravens strengthen connections with their fans while providing new avenues for engagement.”
Esports Entertainment can exploit athlete imagery within the local market of the team, as a partner of the Ravens. It will also collaborate with Ravens players to produce custom videos that will advertise the tournaments and be featured through social, email, mobile, and online platforms in the team’s digital marketing efforts.
Deeper fan connections and engagement
Kevin Rochlitz, the Baltimore Ravens’ Chief Sales Officer, commented: “The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans. We look forward to a long and mutually rewarding relationship.”
Magnus Leppäniemi, EVP Esports at Esports Entertainment Group, added: “Working with the Ravens and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments.”
EGL allows live and online competitions and tournaments where gamers can participate and experience a range of content on a proprietary technology platform related to esports and video games. Services include complete turnkey esports activities, development of live streams, game launches, and branded online tournaments.
The company filed its gaming license application with the New Jersey Division of Gaming Enforcement (NJDGE) earlier this week.