According to iGB, Esports Entertainment Group has confirmed a new alliance with the Philadelphia Union’s Major League Soccer (MLS) team.
The group will act as the club’s official esports tournament provider, but its duration has not been announced.
On its Esports Gaming League (EGL) website, Esports Entertainment will host gaming tournaments for the club, offering fans the chance to win prizes such as Union merchandise and experiences.
The new contract comes after the company agreed to a similar agreement with AEG, the LA Galaxy owned sports and entertainment group.
Chief Executive Grant Johnson of Esports Entertainment said: “We’re excited to further extend our reach into Major League Soccer through our partnership with the Philadelphia Union.
“Traditional sports teams continue to incorporate esports into their programs, and we are quickly becoming the go-to provider for tournament solutions for this highly attractive market segment.”
Senior Vice President of Corporate Partnerships, Jean-Paul Dardenne of the Philadelphia Union, added: “Our team and MLS have been at the forefront of incorporating esports as a way to connect and further engage our fanbase.
“With this partnership, we are excited to continue to build on our success in esports and to provide another way for fans to connect to the team they love.”
Esports Entertainment has recently agreed to purchase, for an estimated $43 million, B2B software firm ggCircuit and esports centre operator Helix eSports.
The group said that the agreement forms part of its plan to create a vertically integrated esports company by integrating technology, physical venues, betting on esports and igaming for real money.