Online gaming and esport entertainment provider, Esports Entertainment Group (EEG), submitted its license application to New Jersey Division of Gaming Enforcement (NJDGE).
The group has three main pillars: esports entertainment and infrastructure, esports wagering and igaming, with offices in New Jersey, the United Kingdom and Malta.
First esports-vertical focused sportsbook
Esports Entertainment Group CEO Grant Johnson stated: “This is our first gaming license application in the US and, once approved, we believe we will be the first esports-vertical focused sportsbook with a state license in the US.
“According to a study from data firm Interpret, over 50 percent of US esports fans said they are likely to engage in esports betting so we are confident that demand will be strong. We are ready to move quickly with our esports-focused wagering platform rollout once the DGE permits us to do so, which we expect in the second quarter this year.
“Securing access to what is currently the largest market for sports betting in the US will provide a strong advantage as we look to expand into additional markets in the US moving forward. We look forward to updating our stakeholders on continued progress on these initiatives in the months ahead.”
In December, the Garden State achieved almost $1 billion in bets and had overtaken $900 million in overall sports handles for the second straight month.
The same month, the EEG has announced that it will be operated as an esport tournament provider for the NFL team in the Philadelphia Eagles multi-year relationship.