Sports network ESPN and Caesars Entertainment and DraftKings have entered into two separate multi-year agreements. Both deals include co-exclusive connecting integrations through ESPN digital channels linking fans to sportsbooks from the sports betting partner of Caesars Entertainment, William Hill, and DraftKings.
Under the terms of the new agreements, ESPN will extend its partnerships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily sports fantasy provider and co-exclusive sportsbook link-out provider.
ESPN Vice President of Business Growth and Innovation, Mike Morrison, said of the deals: “Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space.
“We began growing the experience through content, followed by odds utilizing William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment.”
Caesars Sportsbook by William Hill will now become a sponsor of ESPN ‘s Fantasy products as part of the latest Caesars Deal, expanding its partnership as the sole supplier of odds with ESPN. The news follows the recent launch at The LINQ Hotel + Experience of ESPN’s Las Vegas studio, and its extended content partnership.
Caesars chief executive Tom Reeg commented: “Caesars’ relationship with ESPN continues to deepen with the ability to directly link to sportsbooks from our partner, William Hill, from ESPN’s digital platforms.
“ESPN’s unparalleled reach provides a transformational opportunity for sports fans and enthusiasts to engage and wager at their fingertips. This new initiative closely followed the grand opening of the new ESPN Studio with Caesars at the center of the world-famous Las Vegas Strip.”
The DFS and sportsbook operator will now become the primary daily fantasy sports provider for ESPN and the co-exclusive sportsbook link-out provider under the current DraftKings contract. The firm will also control integrations across all ESPN content, starting with daily sports fantasy segments on ESPN ‘s premier studio shows.
Jason Robins, Co-Founder, Chairman and CEO of DraftKings said: “We are very excited to be expanding our relationship with ESPN to include deeper integration of both our sports betting and daily fantasy sports offerings across their platforms. ESPN’s reach amongst sports fans is unparalleled, and the start of NFL is the perfect time for DraftKings to be launching this integration.”
All ties between sportsbooks will be geo-targeted to legalised sports betting states. The ESPN.com site and mobile web and the ESPN Fantasy app will have connect integrations across digital channels.
Mark Walker, Senior Vice President of Business Development and Innovation, ESPN said: “Sports betting is quickly becoming endemic to the overall experience of the sports fan. To us, that means greater opportunities to innovate and deliver the best and most seamless experience for fans, which will ultimately expand ESPN’s brand and audience and increase engagement. It is an industry that we will continue to actively pursue as it grows and evolves.”
Both deals include link integrations to sportsbooks from ESPN’s digital platforms
— ESPN PR (@ESPNPR) September 14, 2020