ESA Praise Unique Market Niche As it Takes Content Live On iSoftbet’s GAP

As the games provider makes its gaming portfolio live on online games supplier and news aggregator iSoftBet’s game aggregation site, ESA Gaming has praised a “unique niche in the market.”

After a smooth deployment phase, iSoftBet’s global network partners will have access to ESA’s expanding portfolio of EasySwipe games, including Aim Mine and Fruit Staxx.

ESA can also benefit from iSoftBet’s user experience and gamification technologies, such as iNgame, which are intended to improve player retention.

EasySwipe portfolio

Zorica Smallwood, director at ESA Gaming said: “Our EasySwipe portfolio occupies a unique niche in the market as a true cross-sell tool for sportsbook and casino players and its popularity continues to see it expand its presence across the globe.

“iSoftBet’s GAP offering is one the leading aggregation platforms in the industry and we’re thrilled to be able to reach more operators than ever before through this partnership.”

iSoftBet GAP offering

The iSoftBet GAP offers over 8,000 games from over 70 different suppliers to its operator partners. There are 150 iSoftBet slot and table games to choose from, including the newest titles Aztec Gold Extra Gold Megaways and Super Reel: Spin It Hot, as well as classics like Vegas High Roller and Hot Spin Deluxe.

iSoftBet’s chief commercial officer, Federica Faggiano, added: “Our GAP network has been hugely successful providing leading operators with a comprehensive and diverse range of content and engagement solutions to suit every need. 

“Adding ESA Gaming’s content to the platform will add an entirely new dynamic for our customers, and with a mobile-first experience it aligns nicely with our ever-growing GAP offering.”