ESA Gaming Teams Up With Blox For Enhanced Italian Reach With EasySwipe

ESA Gaming is teaming up with platform and content provider Blox to broaden the reach of its EasySwipe portfolio and enhance its position in the Italian market.

The Blox platform will make the former’s EasySwipe mobile-first game family, which has been intended to integrate smoothly into sportsbook or igaming sites, available to operator partners.

Design of the titles

The titles are designed to allow sports bettors to effortlessly swipe in and out, with the portfolio built to improve cross-selling potential while also increasing engagement and screen time.

Blox’s CCO, Karl Grech, added: “ESA’s games portfolio has a big following in Italy and its content is a perfect fit for sports betting operators looking to introduce their customers to online casino. We are certain the content will resonate well with our operator partners.”

Last month, ESA Gaming partnered with Octavian Lab and Giocaonline, two platform providers, to expand further in Italy, sandwiching Portuguese entry, which was achieved through Casino Portugal.

Continued consolidation

As ESA Gaming continues to consolidate its presence in the region, the firm’s Italian focus has continued into June, with a Blox deal following the launch of an alliance with platform supplier Microgame.

ESA Gaming’s director, Zorica Smallwood, commented on the newest arrangement. “Blox is a young and dynamic platform provider with an impressive track record and makes a perfect partner for us as we continue to rapidly expand in Italy,” she said.

“Our EasySwipe portfolio has received great feedback from operators and players alike because of its cross-selling capacity, and simple yet entertaining features and we will introduce additional titles this year that we are certain will be hits with users.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.