ESA Gaming Forms Sportingtech Content Agreement

ESA Gaming has formed a partnership with Sportingtech, the online and retail igaming platform provider, which will see the games portfolio of the business accessible through the latter.

As a result of the agreement, the platform partners of Sportingtech will have access to the growing EasySwipe titles portfolio of ESA, a lightweight HTML5 mobile-first games package.

Classics such as Roulette and Blackjack, as well as the fruit-themed title Fruit Staxx and the newly-released football-inspired slot Goal Mine are included as part of the contract.

Further EasySwipe games are expected to be published before the end of the year, claiming they have “proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.

Zorica Smallwood, director at ESA Gaming said: “It has been a successful year so far for ESA Gaming and with this deal we will be able to reach an even wider audience with our expanding portfolio of games.

“Sportingtech offers a modern platform with several premium partners in our key jurisdictions and we are excited to provide our EasySwipe games which help operators to easily cross-sell between casino and sports betting to increase engagement and revenue.”

The ‘Pulse Platform’ from Sportingtech is currently available under an MGA licence, with the supplier looking to improve its role with many integrated operator partners in the African and Latin American markets.

Huseyin Safa, Sportingtech ‘s marketing manager, commented: “We aim to offer our operator partners a variety of games that fit all player types and by partnering with ESA Gaming we are able to offer a unique product that will resonate with all operators trying to find solutions to their cross-selling dilemmas.”