ESA Gaming Extends LatAm Reach With Emara Play Deal

ESA Gaming has announced a partnership with Emara Play that will expand the supplier’s reach in Latin America and enable it to penetrate the Spanish market.

ESA Gaming’s EasySwipe portfolio will be added to Emara Play’s aggregation portal and made available through the supplier’s operator network as a part of the deal.

These games are lightweight mobile-first titles that have been developed to improve brand loyalty and sales without cannibalism by providing cross-sell capability to sportsbooks.

Goal Mine and Fruit Staxx, as well as quick-fire versions of Roulette and Blackjack, are among the games available via the partnership.

‘Content, optimised for cross-selling’

Emara Play’s CEO, Daniel Rubio, said: “ESA Gaming’s content, optimised for cross-selling, makes a unique addition to our existing offering and will be a perfect match for our operator partners that are looking to introduce their players to casino games without disrupting the sports experience. We look forward to a successful partnership together with ESA Gaming.”

Emara Play’s aggregation network provides over 400 online casino games and player experience resources from a variety of vendors to its operator partners.

The collaboration is the latest in a series of commercial agreements that have seen ESA Gaming grow its footprint in key markets such as Italy and Colombia.

Expanding LatAm footprint

ESA Gaming’s director, Zorica Smallwood, added: “This deal with Emara Play allows us to further expand our footprint in LatAm where players have embraced our content, while also making our debut in Spain which is a market we have had our eyes on for a long time.

“Our games have seen some impressive growth over the last year and we are thrilled to reach even more players with our content and help operators improve their cross-selling capabilities.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.